Interesting article over at boing-boing to day regarding how Facebook limits showing Business posts to about 6 percent of your followers unless you pay for advertising. If you are a musician there’s a good chance your Facebook page is categorized as a business, then it’s not getting to most of your fans/followers – the article continues to helpfully point out “..if you have a real website, all your readers see your posts, even if you don’t pay Facebook!”. While Facebook, Revernation, Sonicbids and the mountain of other sites can be effective tools to help you get the message out about your band – remember, even if it’s all free now there is no guarantee it will be in the future. Remaining in control of your digital promotion and marketing is key to your success and a good functional and easily navigated website is still one of your best options. You can read the entire article here.
Archive for the ‘Music Biz’ Category
I was recently reminded of one of the oldest myths in the Music Industry. Many industry professionals feel it is perfectly fine to have one rate for musicians and then another much higher rate for Record Labels. While I understand the feeling that record labels have deep pockets and that you are giving independent artists a “break” this just isn’t the case. Especially when dealing with a small independent label like us (or any of a hundred others I could name). The simple fact is you are still charging the artist, even if a record label is fronting that cost as part of their advance. Whatever the label is charged is going to be charged right back to the artist and until record sales (and increasingly live show revenues) cover all those costs the artist doesn’t see a dime.
While I agree that records labels have taken advantage of Artists for years, for smaller independents that sprung out of the DIY movement this is rarely the case. In our case we act as a partner with our artists. If they are doing say, 100 things to make them selves successful before signing with us, we then take on say 50 of those duties after they sign. We are hopefully amplifying the job they have been doing, not by doing it differently, but by using contacts we have already established. We also add quite a few additional opportunities and projects. Working fast and smart with a streamlined budget seems to be our recipe for any kind of success.
The proclivity of up charging labels was so bad when we first started Slothtrop we would have our artists get quotes for items and then send them a check to cover the cost. While this saved the artist and ourselves some money, it had the net effect of making our artists do more day to day work, not less. So it comes to this, if we have a certain amount of money to spend on anything, recording, photography, video, reproduction, or ad space – do I really need to have the artist call in order to get the best deal? The budget doesn’t magically get larger just because we’re the ones on the other end of the phone. Maybe a fair deal is a fair deal. Don’t you think if you treat a label fairly now, that when they do have a larger budget they’ll’ll come back to you. Well I can’t speak for everyone, but Slothtrop will.